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GameGenetics and Nexway announce exclusive partnership in Europe

Today, GameGenetics, the Berlin-based aggregator and distributor
of free online games and Nexway, the leading digital content distributor in Europe are
announcing a close, strategic partnership in Europe which will put together a one-of-a-kind
value proposition in the online games industry.

GameGenetics brings to the partnership an impressive selection of popular free-to-play games,
as well as digital game distribution expertise and white label technology for portal partners.
Nexway offers a wide range of digital distribution methods for games, a unique experience in
online payment systems and its extensive network of distribution and media partners, such as
Orange and Telefonica. Together, GameGenetics and Nexway will be in a position to offer
comprehensive online gaming options on an international level to existing and new partners.
“The combination of experience and expertise of GameGenetics and Nexway makes it possible
to provide unique and comprehensive gaming resources to large media partners from a single
source. This partnership will undoubtedly improve our market standing even further" says
Alexander Piutti, CEO & Founder of GameGenetics.

Christian Sedille, Nexway’s SVP for Channel Sales Europe, adds: "Together with
GameGenetics we are creating a new and unprecedented ‘gaming services’ industry. Working
together, we will be able to offer customers with better services and a complete portfolio of
games including core-, casual- and free to play games."

GameGenetics and Nexway will start to put their partnership into action in January 2013.

About GameGenetics:
GameGenetics GmbH, founded in 2009 in Berlin as Europe’s most vibrant start-up hub, is the leading
aggregator and distributor of free-to-play online games. The company enables game developers and
publishers with media plans and distribution power, to market games more effectively and to speed up
their global growth. GameGenetics works together with leading publishers such as Kabam, Electronic
Arts, Bigpoint, and Ubisoft. GameGenetics boasts a portfolio of 330 high quality browser and client
games available in over 30 languages and developed by 150 developers. Through partner integrations
and game advertisements, GameGenetics generates about 20 billion worldwide ad impressions per
month, leading to millions of game registrations.

The GameGenetics team, headed by company CEO and founder Alexander Piutti, includes 35 specialists
from 8 nations. The company has already won some key awards, such as the eco award as "the Most
Innovative Content Startup of 2010". For more information please visit www.gamegenetics.com
(corporate website), www.popmog.com (consumer portal) or http://partner.popmog.com (affiliate
program).

For more information, please contact:
Alexander Piutti
CEO & Founder
Tel. 030 9225 127 70
ap@gamegenetics.com

About Nexway:
Nexway is a French company specializing in the delivery of digital content and e-commerce solutions for
game and software manufacturers. As a digital content provider, Nexway provides major e-commerce
and online games (Dell, Orange, Fnac.com, Deutsche Telekom, Telefonica, TTnet, etc.) with an extensive
catalog of software and video games, containing more than 12.000 listings.

Many international corporations such as Kaspersky, Avast, Turbocad, T-Online, Orange, Amazon Europe,
Microsoft, and Dell have have partnered with Nexway to deploy, maintain and optimize their online
stores, in-product stores, app stores, B2B eCommerce solutions, content aggregation systems and digital
distribution solutions.

Nexway is active worldwide in all major markets. Based in Nanterre in France, Nexway employs 150
people across Europe, Japan, the United States, Canada and Brazil.

Learn more about Nexway at: http://corporate.nexway.com/

For more information, please contact:
Media Contact: Christian Sédille Nexway GmbH, +49 (0) 69 9949421611, csedille@nexway.com
Véronique PIGOT Kani RP - + 28, rue de l'Amiral Hamelin - 75116 PARIS veroniquep@kanirp.com
Tel : + 33 1 34 89 27 99

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